I. Executive Summary

Company Description

PureMarket is a plastic-free supermarket designed to meet the demands of environmentally conscious consumers. Our flagship store in Portland, Oregon, offers a wide range of grocery products without any plastic packaging, providing a completely plastic-free shopping experience. The supermarket also focuses on educating the community and promoting sustainable living, setting us apart as a community hub for environmental stewardship.

Problem

The proliferation of single-use plastics is a major environmental issue, creating unsustainable waste and pollution, impacting the entire planet. Consumers are increasingly aware and concerned about the impact of plastics, particularly in the grocery shopping experience. The current market lacks sustainable and plastic-free options that align with the values and priorities of environmentally conscious consumers.

• Current grocery shopping experiences often involve excessive plastic packaging, contributing to environmental pollution and waste.
• Consumers who prioritize eco-friendly living are faced with limited choices when it comes to plastic-free grocery shopping.
• The gap in the market leads to a lack of accessible and convenient options for those wanting to reduce their environmental footprint through their grocery purchases.

Solution

At PureMarket, we offer a revolutionary shopping experience by providing a completely plastic-free grocery experience for our environmentally conscious customers. Our solution includes a diverse range of plastic-free grocery products, reusable containers, and eco-friendly products, as well as educational workshops and resources on sustainability. By addressing the environmental concern of single-use plastics and offering sustainable shopping solutions, we fulfill the specific needs of environmentally conscious consumers and provide a convenient, yet impactful, way for customers to shop responsibly without compromising on the quality and variety of their grocery choices.

Mission Statement

At PureMarket, our mission is to provide a completely plastic-free shopping experience for environmentally conscious consumers, while promoting sustainable living and zero-waste practices. We are committed to offering high-quality, package-free products, fostering a community dedicated to environmental stewardship, and inspiring positive change in the grocery industry.

Key Success Factors

Financial Summary

This section provides an overview of the financial projections and requirements for PureMarket.

The business requires initial funding of $1.5 million to cover setup, inventory, staffing, and marketing. Anticipated ROI is expected to reach a minimum of 25% by the end of the second year, with continued growth thereafter.

In summary, the financial outlook for PureMarket indicates strong revenue potential and a promising return on investment.

Funding Requirements

In order to achieve our business goals and establish PureMarket as a leader in the plastic-free grocery space, we are seeking initial funding to cover the setup, operations, and marketing for the first year. Below is a detailed breakdown of the total funding needed by the startup.

II. Products & Services

Problem Worth Solving

The proliferation of single-use plastics is a major environmental issue, creating unsustainable waste and pollution, impacting the entire planet. Consumers are increasingly aware and concerned about the impact of plastics, particularly in the grocery shopping experience. The current market lacks sustainable and plastic-free options that align with the values and priorities of environmentally conscious consumers.

• Current grocery shopping experiences often involve excessive plastic packaging, contributing to environmental pollution and waste.
• Consumers who prioritize eco-friendly living are faced with limited choices when it comes to plastic-free grocery shopping.
• The gap in the market leads to a lack of accessible and convenient options for those wanting to reduce their environmental footprint through their grocery purchases.

As a result, environmentally conscious consumers are left with the following challenges:

• Difficulty in finding fresh produce, dry goods, and personal care items without plastic packaging, leading to frustration and compromise on their sustainability values.
• Lack of education and support in adopting sustainable practices, making it challenging to navigate the transition to a more environmentally friendly lifestyle.
• Absence of a community hub for like-minded individuals focused on environmental stewardship, leading to a sense of disconnect and isolation in their efforts.
• The negative impact on the environment continues to grow, contributing to the global plastic pollution crisis and further exacerbating the ecological challenges facing the planet.

Our Solution

At PureMarket, we are committed to offering a revolutionary shopping experience that eliminates plastic packaging from all our products, providing a completely plastic-free grocery experience for our environmentally conscious customers. Our core features and services include:

• Plastic-Free Grocery Products: We curate a diverse range of over 1,000 SKUs across categories such as fresh produce, dry goods, and personal care items – all devoid of plastic packaging. This ensures that customers can shop without contributing to plastic waste, addressing the growing environmental concern of single-use plastics.
• Reusable Containers and Eco-Friendly Products: In addition to our plastic-free groceries, we offer a PureMarket branded line of reusable containers and eco-friendly products within the first two years of operation. This provides customers with sustainable shopping solutions, effectively eliminating the need for disposable packaging.
• Educational Workshops and Resources: We are dedicated to promoting sustainable living practices, and therefore, we will launch an educational platform offering workshops and resources on sustainability by the third quarter of our opening year. This helps customers adopt sustainable practices and minimizes their carbon footprint, enhancing their overall shopping experience.

Our innovative approach to addressing the environmental impact of plastic packaging sets us apart in the market. By providing a plastic-free grocery shopping experience, coupled with the availability of reusable containers and educational resources, we fulfill the specific needs of environmentally conscious consumers who are eager to support sustainable initiatives. Our unique selling points revolve around the practicality and effectiveness of our products and services in helping individuals adopt a zero-waste lifestyle. The real-world application of our solution lies in providing a convenient, yet impactful, way for customers to shop responsibly, minimizing their environmental impact without compromising on the quality and variety of their grocery choices.

Unique Selling Proposition

PureMarket's unique selling proposition lies in its commitment to offering a completely plastic-free shopping experience, combined with a strong emphasis on sustainability education and community engagement. This comprehensive approach sets PureMarket apart from competitors, positioning the brand as a leader in the eco-conscious consumer market.

• Exclusive focus on providing a plastic-free shopping experience, setting PureMarket apart from competitors.
• Comprehensive sustainability education and community engagement initiatives, fostering a loyal customer base committed to environmental stewardship.
• Offering a range of PureMarket branded reusable containers and eco-friendly products, meeting the diverse needs of eco-conscious consumers.

Development Stage and Future Plans