What you Get With Micro Distillery Business Plan Package
| 6 Chapter Business Plan Template in MS Word | Free Pitch Deck Template in PPT |
| 5 Year Financial Model Template in MS Excel | Free Financial Dashboard Template in MS Excel |
| Immediate Download After Purchase | MAC &PC Compatible, Unlocked, NO VBA Macro |
| Bank/Investor/Grant Ready Package | No Accounting Or Financial Knowledge Needed |
I.- Executive Summary
Problem
Craft Brew Distillery, LLC seeks to address the lack of craft-spirits distillery in the Seattle, Washington area. Craft Brew Distillery, LLC aims to satisfy the demand for high-quality, locally-sourced distilled goods — a need currently not being met by the existing craft-spirits industry. The company wants to provide Seattle customers with a unique, experiential tasting room and personalized spirit distillations. By paying homage to traditional brewing methods, Craft Brew Distillery, LLC hopes to become a leader in the craft distillery industry.
Solution
Craft Brew Distillery, LLC is the perfect solution for those seeking to increase their knowledge of crafting their own spirits and enjoy the taste of artisanal distillates. We offer a range of handcrafted spirits including gin, vodka, whiskey and brandy. Our goal is to provide an unforgettable experience by providing workshop classes and intimate tasting room tours. We will take guests on a journey through the crafting process, teach them the traditions of distilling, and allow them to experience a variety of flavors and tastes. Guests can purchase our spirits, as well as limited-edition and specialty products. We strive to become a leader in the craft distillery industry by providing unique products and experiences that honor traditional brewing methods.
Target Market
Craft Brew Distillery, LLC aims to serve a wide variety of customers, from casual enthusiasts to industry professionals who value craft produced distilled spirits. The company seeks to attract individuals who are interested in learning more about the craft of distilling and who embody values of knowledge and expertise in relation to understanding the range of ingredients, processes, and techniques used to create quality spirits. The company hopes to build an expansive customer base by providing detailed tastings, educational classes, and personalized distillations. Additionally, the company aspires to hold events to help individuals connect and engage with the craft spirit industry and experience the process of distillery first hand.
Competition
Craft Brew Distillery, LLC will face competition from a wide range of spirits producers in the Seattle area, including larger producers of commercial beverage brands, their own locally owned distilleries, as well as homebrewers. Within Seattle, numerous existing distilleries offer various types of distilled beverages, as well as other services such as tours, tastings, and private events. Many of these distilleries have established a strong presence within the local market, making it difficult for new entrants to carve out a share of the market. Another possible competition to the business are the homebrewers in the local area, many of which create a variety of craft spirits and may directly compete with Craft Brew Distillery, LLC in terms of both quality and price.
Financial Summary
Craft Brew Distillery, LLC’s financial plan outlines the key factors that contribute to the successful growth and profitability of the venture. Some highlights of the financial plan include:
- Detailed budgets for the acquisition and setup of equipment, facilities, and raw materials.
- A comprehensive breakdown of anticipated sales and profitability.
- Projections of annual gross sales and operating expenses.
- A summary of the estimated capital required to cover initial investments.
Craft Brew Distillery, LLC plans to achieve success by leveraging their unique offerings and expertise, positioning the company as a leader in the craft distillery industry. Through thoughtful budgeting, the company is well-positioned to cover all necessary upfront costs while ensuring a healthy bottom line.
Funding Requirements
Craft Brew Distillery, LLC requires an initial investment of $100,000 for start-up costs. This will cover the costs of purchasing equipment, acquiring necessary licenses, renting a space for production and retail, creating promotional materials, and funding staff and operational expenses for the first six months. Specifically, the funding will be allocated towards:
- Equipment purchases and any required upgrades - $45,000
- Licensing - $10,000
- Storage and production space - $20,000
- Promotional materials and advertising - $10,000
- Initial staff and operational costs - $15,000
Milestones and Traction
At Craft Brew Distillery, LLC, we are confident that our business plan can successfully guide us towards becoming a leader in the craft distillery industry. Our roadmap consists of clear, attainable goals and milestones that we plan to accomplish. This includes opening up our tasting room in Seattle, Washington and expanding our distilleries when necessary. As we grow, we plan to further expand our product offerings and enhance the experience at our tasting room, from unique products and personalized distillations to workshops and educational materials to better inform our customers.
We also seek to develop strategic relationships with influential individuals and beverage companies in the industry to better position ourselves to take advantage of industry-specific opportunities. We will use social media, marketing campaigns, and event sponsorships to drive traffic to our tasting room and grow our customer base.
In the next five years, we plan to have our flagship products and tasting room opened up and operational, with the capacity to double our production within the same time frame. We have also set a milestone to have three to four strategic relationships with influential industry individuals or organizations in place and attend or hold an average of four wine and spirits events in the Seattle area annually.
II.- Products & Services
Problem
The craft distilled spirits market is highly competitive, with many local and international players. Although traditional brewing methods have been in use for centuries to produce spirits, they are often expensive or difficult to access. For those who wish to improve their skill as craft distillers, the options are limited. Additionally, many craft distilleries lack an experiential tasting room, meaning customers cannot fully appreciate the experience of sampling and purchasing craft distilled spirits in an intimate setting.
Solution
Craft Brew Distillery, LLC will provide its customers with high quality craft distilled spirits and customer experiences that will set us apart from other craft distilleries in the market. Our product lineup will include spirits, liqueurs, aperitifs, gin, vodka, whiskey and brandy, made using traditional brewing methods. Our customers will be able to visit our tasting room and sample our craft distilled products prior to purchasing them. We will also offer personalized distillations and workshops that will give customers the opportunity to learn more about the art of distilling.
The goal of our business is to become a leading craft distillery that is able to provide unique products and experiences that pay homage to traditional brewing methods. Our services will provide our customers with a unique, personal, and educational experience that will highlight our products and craftsmanship.
Validation of Problem and Solution
Craft Brew Distillery, LLC is committed to committing to the craft distilling industry. Our products and services have been supported by the fact that the market is vast and growing. The Alcohol Beverage Control (ABC) reported an increase of 13.3% in the production of distilled spirits in the United States between 2004 and 2018. This increased number of consumers provides a strong base of potential customers that Craft Brew Distillery, LLC can cater to.
Craft Brew Distillery, LLC intends to remain competitive in the spirits industry by innovating and integrating modern technologies and processes into the distillery’s operations. Our distilling partners have already observed and proven that the craft distillation market is ready for modernity. For example, a study conducted in the United Kingdom in 2017 revealed that people are more likely to spend a larger proportion of their money on craft spirits compared to other mass-produced products.
Additionally, the use of modern techniques and processes in the craft distilling industry can reduce cost and waste and increase efficiency. Crafting distillers have already adopted such techniques resulting in an improved market growth in the UK and sowing strong potential for Craft Brew Distillery, LLC. Our products and services will thus provide a key competitive advantage in the craft distilling industry.
Product Overview
Craft Brew Distillery, LLC offers a unique range of craft produced distilled spirits and associated experiences. Our high-quality spirits include gin, vodka, whiskey, brandy, liqueurs, and aperitifs, providing customers with an array of choices for their distilling needs. In addition to our selection of spirits and liqueurs, customers will enjoy an experiential tasting room to sample and purchase our products. To deepen the knowledge of our customers, we offer distilling workshops designed to teach them the art of craft distilling.
Our mission is to become a leader in the craft distillery industry by providing a repertoire of top-notch products and experiences that pay homage to traditional brewing methods. We continually strive to innovate and provide an unparalleled customer experience. Our passion for the craft sets us apart and drives us to exceed our customers’ expectations.
Competition
Craft Brew Distillery, LLC is entering the craft distillery market amidst a growing number of competitors. While it is difficult to predict the future of the craft distilling industry, it is reasonable to assume that competition will remain strong. In order to gain a competitive advantage in the market, Craft Brew Distillery, LLC will set itself apart from other craft distilleries by providing unique products and experiences that are not readily available in the market.
By taking more traditional methods of brewing and distilling and partnering them with more modern techniques and technologies, Craft Brew Distillery, LLC will be able to provide consistently high quality products not found elsewhere. Additionally, the company will offer personalized distillations and an array of educational workshops to teach customers more about the art of craft distilling, increasing its appeal and setting it apart from competitors that offer more simplified distilling options. The distillery's intimate and experience-driven tasting rooms will further enhance the unique and personalized experiences it offers customers.
Roadmap for Products & Services
Craft Brew Distillery, LLC has developed a comprehensive plan for establishing and growing our products and services. Our current roadmap includes the following steps:
- Developing and releasing craft distilled spirits, including but not limited to: spirits, liqueurs, extra aperitifs, gin, vodka, whiskey, and brandy
- Creating a personalized distillation experience
- Hosting workshops to teach customers about the art of craft distilling
- Creating an intimate, experiential tasting room for customers to sample and purchase products
- Developing a strategy to become a leader in the craft distillery industry by providing unique products and experiences that pay homage to traditional brewing methods
This comprehensive plan of products and services is designed to ensure Craft Brew Distillery, LLC is at the forefront of the craft distillery industry.
III.- Market Analysis
Market Segmentation
Craft Brew Distillery, LLC seeks to tap into the growing market of craft spirit enthusiasts and connoisseurs. As such, it aims to target both the consumer and retail markets. The consumer market segment within the industry is highly varied, with potential customers ranging from casual spirit drinkers to connoisseurs and collectors. The following table outlines the primary consumer segments:
| Consumer Segment | Characteristics |
|---|---|
| Casual Drinkers | Low price sensitivity, less concerned with liquor quality |
| Connoisseurs and Collectors | Highly price sensitive, prioritize quality over quantity |
| Bars and Restaurants | Wide variety of spirits required for different types of patrons |
In addition to the consumer market, Craft Brew Distillery, LLC will target the retail market, specifically spirit retailers. This segment of the industry is primarily driven by pricing, terms of delivery, service, and brand recognition. Craft Brew Distillery, LLC will align its pricing strategy to ensure that its products can be sold at reasonable margins, while providing discounts where necessary to remain competitive.
Target Market Segment Strategy
Our micro distillery has identified a target market of customers who are interested in high-quality and unique craft whiskey products. Our ideal customer is likely to be an experienced whiskey enthusiast who appreciates the art and craft of distilling and is looking for a whiskey product from a small, local producer. The target customer also values quality, authenticity, and is likely to be well-informed about the differences between craft and mass-produced whiskey.
We plan to leverage our presence in the local area to reach this customer demographic with marketing campaigns, events, and specialized retail opportunities. Additionally, we will provide educational and experiential opportunities to train new customers on the process and quality differences of true craft whiskey.
Key Customers
Our main customer archetype is the craft spirits consumer. They are enthusiasts who seek out and enjoy rare and unique spirits that provide an interesting tasting experience and offer a connection to the craftsmanship involved in their production. These customers appreciate locally-made products that are creative and of high quality. Additionally, they are passionate spirits drinkers who enjoy trying out new spirits and appreciate learning about how these are made. Our micro distillery aims to satisfy this customer segment with its small-batch, artisanal spirits and unique recipes.
Future Markets
Based on the sections outlining key trends in the micro-distillery industry and the micro-distillery market positioning strategies analyzed, our business plan is set to capitalize on projected growth in the sector. Specifically, our strategy looks to tap into the increasing demand for craft produced spirits and the trend of consumers towards “craft” purchased alcoholic beverages. Additionally, our plan takes into consideration the growing popularity of micro-distillery tours and the need to differentiate our spirits from competitors.
Our strategy for the upcoming years will involve focusing on the unique characteristics of our products to attract high-end buyers, developing new flavor profiles, increasing engagement with audiences through promotional events, and establishing an online shop to reach potential customers further afield. Leveraging our custom tour packages, we plan to leverage local, regional, and tourist traffic to continues our growth.
By leveraging the great potential of the market and our tailored market positioning strategy, we anticipate finding success in the micro-distillery market in the coming years, while contributing to demand growth in the sector.
Competition
Craft Brew Distillery, LLC faces competition in the craft distillery industry from both regionally and nationally-recognized distilleries. Table 1 provides some examples of Craft Brew Distillery, LLC's main competitors.
| Distillery | Location |
|---|---|
| Olympic Distillery | Seattle, Washington |
| Green Barrel Distilling | Portland, Oregon |
| Heartland Distillers | Indianapolis, Indiana |
| Four Corners Distillery | Nashville, Tennessee |
All of these competitors have established reputations in the craft distillery industry and produce products in diverse price and quality ranges. They are all direct competitors to the products Craft Brew Distillery, LLC will offer.
IV.- Marketing and Sales Plan
Marketing Plan
The marketing and advertising strategy of Craft Brew Distillery, LLC will focus on positioning itself as a distinguished and innovative craft distilling leader in Seattle, Washington, and expanding beyond its local presence to become a respected name in the craft distilling industry. Our marketing and advertising will emphasize on demonstrating our expertise in crafting superior craft spirits and educating our customers on the art of craft distillation.
To achieve this vision, the following goals must be met:
- Expand the public’s knowledge of the brand, products, and services available from the company
- Increase customer loyalty with repeat purchases and positive word-of-mouth recommendations.
- Drive consistent foot traffic to our tasting room.
- Increase Craft Brew Distillery’s presence in the local and national conversation around craft distilling.
Our marketing and advertising will take advantage of a combination of traditional and digital efforts including print, radio, television, email, and web-based advertising. Additionally, we will pursue unique experiential marketing efforts such as hosting events at our tasting room and finding other innovative ways to reach our target audiences. Our main marketing and advertising efforts are outlined in the table below:
| Advertising Channels | Costs | Goals |
|---|---|---|
| Print and Radio | $2,000/month | Increase awareness of the brand and products |
| Television | $2,500/month | Promote the experiential tasting room |
| Email & Web-based Advertising | $1,500/month | Drive foot traffic to the tasting room, increase website visits, and increase click-through rates for our products. |
| Experiential Marketing | $2,000/month | Increase customer loyalty through events, workshops and other forms of experiential marketing. |
Sales Plan
We anticipate being able to make a moderate number of sales from our micro distillery, and our estimates are based on a number of factors such as market conditions, capacity, pricing strategy, and other elements. Our micro distillery has the capacity to make and package over 1000 bottles per month, and operating further at peak capacity could allow for upwards of 3000 bottles in a given month. Our pricing strategy is competitive and we anticipate our target market being most responsive. We also anticipate sales boosts during holiday seasons and other special occasions. Based on these factors, we anticipate making sales of at least 2000 bottles per month.
Location and Facilities
Located in Seattle, Washington, Craft Brew Distillery, LLC will offer its customers the best quality craft produced distilled spirits with traditional brewing methods. Our physical business location will aim to be both intimate and experiential. We understand the importance of providing an environment conducive to tasting and purchasing our spirits, so our location will include a tasting room, an area for seminars, and a space to purchase our merchandise. Furthermore, we will provide opportunities to arrange personalized distillations as well as an array of educational workshops.
The cost of our operations will ultimately depend on the size and location of our distillery. More importantly, we will ensure that our facilities are of the highest quality. We believe that the customer experience should be unparalleled and the quality of our products should be the reason our customers come back. We plan to invest in both modern equipment and the latest techniques to reduce our operational costs while providing the best quality product to our customers.
Technology
The micro distillery has a unique technological foundation that allows us to provide a superior product in terms of quality and sustainability. Our highly automated distillation process is powered by algorithms that can adjust for changes in weather, local crop yields, and other important variables in the distillation process. This allows us to consistently produce a high-quality product that is comparable to larger-scale distilleries.
We also have a custom-built bottling and labeling system that optimizes the productivity of our staff and can ensure that our bottles will meet the highest standards in terms of product integrity. By using the latest technology, such as QR codes and digital labeling, our processes are designed to communicate the story of our business and the value of our brand with each and every product.
Equipment and Tools
The production of spirits for a micro distillery requires specific equipment and tools for effective running and monitoring of operations. An outline of the necessary equipment or tools required to run a micro distillery and the cost associated with purchasing or renting them is provided in the table below.
| Equipment/Tool | Purchase Cost | Rental Cost |
|---|---|---|
| Mash Tanks | $2,500 | $100/day |
| Fermenters | $1,800 | $50/day |
| Pot Still | $4,000 | $200/day |
| Tasting Room Equipment | $1,000 | $75/day |
| Bottling Equipment | $5,000 | $400/day |
V.- Management and Organization
Organizational Structure
The organizational structure of the micro distillery business plan reflects our vision for the company. The organizational structure defines the roles and responsibilities of each employee within the business, as well as the flow of information between levels of the organization, allowing for efficient and effective operations. The following table provides an overview of our organizational structure:
| Role | Name | Responsibilities | Flow of Information |
|---|---|---|---|
| Owner | Jane Doe | oversee all operations, make final decisions, provide strategic direction | top-level decision-maker and disseminator of information |
| Production Manager | John Doe | manage all aspects of the production process, including scheduling and budgeting | receives direction from owner and oversees day-to-day operations |
| Distillery Assistant | Jane Smith | monitor production and assist with distilling process | receives direction from production manager and reports progress to them |
| Sales Manager | John Smith | develop and execute sales strategies, nurture customer relationships | receives direction from owner and disseminates information to sales staff |
| Sales Associate | Jane Brown | market products, build relationships with customers and distributors | receives direction from sales manager and reports progress to them |
Management Team
At our micro distillery, we have identified and considered potential candidates for high-level management roles within our company. We have outlined the desired skills and qualifications for each role in the table below.
The management roles we anticipate filling are Chairman/Senior Manager, Production Manager, Sales Manager, and Finance Manager.
| Position | Required Skills/Qualifications |
|---|---|
| Chairman/Head Manager | Knowledge of distilling processes, business acumen, excellent communication skills |
| Production Manager | Proficiency in distilling processes, experience with brewery operations |
| Sales Manager | Strong sales capabilities and customer relationship management experience |
| Finance Manager | Finance management experience, strong data analysis and reporting expertise |
Management Team Gaps
There are currently some positions and areas of expertise within our micro distilling business plan that need to be filled. We do not yet have any candidates ready to fill those roles. In particular, we need to fill our financial and operations management teams. We need experienced professionals that can put together the financial strategies and operations plans to ensure the success of our business. These positions must be filled in order for us to move forward with our business plan and achieve our goals.
Personnel Plan
In order to effectively run a micro-distillery business, it is essential to have the right personnel in the right positions. We have outlined a table of potential positions we expect to require to char this purpose.
The table includes various personnel positions, such as a director, finance manager, head distiller, marketing manager, sales manager, brewmaster and more. Each role is integral to the success of the business and are key positions for ensuring seamless and profitable operations.
We are currently in the process of recruiting for these positions and anticipate that the best candidates will be chosen for each of them.
Company History and Ownership
Craft Brew Distillery, LLC was founded in Seattle, Washington in 2021, with the intention to provide high-quality crafted distilled spirits and the unique experience of being able to visit and explore the craft distillery. The founders of Craft Brew Distillery, LLC have over 20 years of combined experience in the craft distillery industry, and through their years of knowledge and experience, they have decided to develop a plan to expand the company's operations and provide a top-notch customer experience.
Craft Brew Distillery, LLC is owned and managed by the three founding members of the business: Emily Smith, Tyler Jones, and Amanda Brown. Emily and Tyler had previously worked together in their own distillery near Tacoma and developed a successful business with a loyal customer base. They decided to join forces with Amanda, who had a long history in the Seattle craft distillery industry, in order to create Craft Brew Distillery, LLC and expand their operations.
The three founding members of Craft Brew Distillery, LLC are committed to providing a unique yet traditional atmosphere in their distillery and tasting room, offering beverages that showcase the skill and craftsmanship that is typical of Seattle's craft brewing and distilling culture. Their mission is to provide quality spirits and an uniquely educational experience that customers won’t find in any other craft distillery.
Milestones
A detailed roadmap of specific goals and objectives is essential to manage and steer our micro distillery business. We will establish realistic milestones and use them to measure our progress. A timeline-style roadmap of these milestones, in a table format, is provided below. All milestones are planned based on careful research of the industry and our financial model.
We will review our milestones after a few months to make sure that we are on the right track which can help us adjust our strategy and fine-tune the performance of our business.
Key Metrics
When planning, implementing and assessing a micro distillery business, it is important to maintain proper key performance indicators (KPIs) to measure its performance. These KPIs will help track the overall business performance and health. For example, analyzing total revenue, net profits and cost management is essential for proper decision making. Other metrics such as customer acquisition, customer retention and market share are important for the growth of a micro distillery. Additionally, monitoring metrics such as the amount of daily production, delivery speed, freshness of product and customer satisfaction are important to ensure customer loyalty. By constantly tracking and assessing these metrics, the micro distillery business can ensure it is on track of achieving its goals.
What you Get With Micro Distillery Business Plan Package
| 6 Chapter Business Plan Template in MS Word | Free Pitch Deck Template in PPT |
| 5 Year Financial Model Template in MS Excel | Free Financial Dashboard Template in MS Excel |
| Immediate Download After Purchase | MAC &PC Compatible, Unlocked, NO VBA Macro |
| Bank/Investor/Grant Ready Package | No Accounting Or Financial Knowledge Needed |
VI.- Financial Plan and Metrics
Sales Forecast
Projected sales are anticipated to increase overall with a three-year period. As the micro distillery business matures, we expect to grow our sales according to the table below.
| Year | Sales ($) |
|---|---|
| Year 1 | 250,000 |
| Year 2 | 375,000 |
| Year 3 | 450,000 |
Micro Distillery Financial Plan Key Inputs
Expenses
Startup costs refer to the initial investments needed to launch a distillery. This includes such costs as permits, equipment, and inventory. Operational expenses refer to costs associated with the running and maintenance of the business, such as payroll, rent, and utilities.
Startup Costs:
| Item Description | Cost (USD) |
|---|---|
| Permits | $1,000 |
| Equipment | $2,500 |
| Inventory | $500 |
| Total | $4,000 |
Operational Expenses:
| Item Description | Monthly Cost (USD) |
|---|---|
| Payroll | $2,000 |
| Rent | $1,000 |
| Utilities | $500 |
| Total | $3,500 |
Financial Plan
This part of the business plan is where you present the three main financial documents of any startup: the income statement, the cash flow statement, and the balance sheet. Each document provides an in-depth look into the financial health of the micro distillery and provides guidance on how the startup's finances can be managed most efficiently. The income statement captures all of the sales, costs, and expenses associated with the beverages produced and sold by the micro distillery. The cash flow statement reveals cash inflows and outflows and provides an understanding of the amount of money circulating in the business. Finally, the balance sheet provides a snapshot of the startup's overall financial status, outlining the value of the assets, liabilities, and equity.
Once a basic understanding of the financials have been established, the micro distillery business plan should also include metrics that measure the success of the business. These metrics provide an indication of the overall financial health of the business and allow for simple comparison between competitor performance. Key metrics used to measure financial performance include profitability, revenue growth, costs, margins, and cash flow.
Micro Distillery Financial Plan Profit & Loss Statement
Micro Distillery Financial Plan Cash Flow Statement
Micro Distillery Financial Plan Balance Sheet Statement
Personnel Plan
In order to ensure the success of our micro distillery business, we will need to hire dedicated personnel to manage various aspects of the business. We intend to hire experienced staff, with a blend of managerial, administrative, and customer service skills. Our personnel plan outlines who we intend to hire, their compensation, and how they will fit into business operations.
Initially, we will hire a business manager to handle the various managerial tasks and the daily operations of the business. Other positions we will require to successfully run the micro distillery business will include brand ambassadors, floor staff, customer service personnel, and a distiller. All positions will be full-time, with competitive compensation depending upon experience.
Our staff will be trained to handle the necessary operations of the business and be responsible for customer service, including giving tours, hosting private events, taking orders, and providing guidance to customers. They will be accountable to deliver excellent customer service and provide a good working environment. Additionally, they will be responsible for helping us create a positive image and brand.
We are excited to bring on a professional and skilled team that will help us achieve our goals in the micro distillery business. With the right team behind us, we feel confident that our business will thrive.
Capital Requirements and Use of Funds
The capital requirements for our micro distillery business plan should reflect how much money will be needed to be raised and how it will be used. This should also include a breakdown of the cost of setting up and running the distillery, including premises costs, staff wages, materials and equipment. The capital requirements should be shared with investors or lenders so that they can assess how much of an investment will be needed in order to cover the expected costs of setting up and running the business.
The use of funds will be broken down according to the capital requirements of the micro distillery. The funds will be used mainly to finance the setting up of the premises, purchase of materials, equipment and any licenses required to begin operations. The funds will also be used to cover staff wages, as well as other operational costs such as electricity, water, and cleaning.
Exit Strategy
Intended as a long-term business, our micro-distillery is centered on creating premium products that will know no end. But as owners, we understand that, at some point in the future, an exit plan is necessary. We currently anticipate an exit strategy of selling the business at some point. We anticipate that, should we decide to put the business up for sale, our micro-distillery will be attractive to potential buyers due to our strong financials and reputation for producing quality products. In short, our goal for an exit strategy at this time is selling the micro-distillery and its related assets.
