I. Executive Summary

Company Description

Jumping Jack's Urban Bounce, as the name suggests, aims to provide an urban oasis for families, young adults, and fitness enthusiasts looking for high-energy, physically active, and socially engaging entertainment. Positioned in the indoor trampoline park industry, our business offers a dynamic combination of open jump areas, foam pits, dodgeball courts, and fitness classes, setting us apart as a premier destination for fun and fitness. The modular trampoline design ensures maximum safety and allows for a variety of unique bouncing zones tailored to different ages and activity levels, while our in-house café provides healthy dining options for a complete and convenient experience.

Our primary target market includes families with children, teenagers, and young adults aged 15-35, seeking recreational activities, birthday event locations, and fitness alternatives. With a strong emphasis on customer relationships and continuous improvement, our short-term goals include building a robust online presence, securing partnerships with local schools and businesses, and achieving an average monthly footfall of at least 3,500 guests within the first year. In the long term, we aim to establish a second location within Texas, maintain industry-leading safety records, and achieve steady growth in customer visits quarter over quarter. We are committed to setting a new standard for urban entertainment and physical wellness with our innovative and customer-centric approach.

Problem

Urban families and young adults lack active, engaging, and weather-independent entertainment options, leading to decreased physical activity, limited indoor entertainment choices, and a lack of suitable venues for social gatherings and fitness-focused recreation. Current entertainment options do not cater to the need for high-energy, physically active, and socially engaging experiences, resulting in a growing demand for a new solution.

Solution

Jumping Jack's Urban Bounce aims to revolutionize indoor entertainment and fitness by offering a range of innovative products and services tailored to meet the diverse needs of our target market. Our signature features include a modular trampoline design, an all-weather indoor environment, healthy on-site dining, a diverse range of activities, and social interaction opportunities. These unique characteristics effectively address the need for versatile, safe, and engaging indoor entertainment, positioning us as a premier destination for energetic entertainment in the urban landscape.

Mission Statement

Jumping Jack's Urban Bounce is committed to providing a safe, exhilarating, and socially engaging environment for individuals and families to embrace a healthy and active lifestyle. We strive to inspire our guests with innovative experiences, exceptional service, and a strong sense of community, while maintaining a focus on safety and sustainability in all aspects of our operations.

Key Success Factors

Financial Summary

Jumping Jack's Urban Bounce aims to achieve significant financial milestones while maintaining a solid growth trajectory.

The successful execution of our financial and funding goals is essential for sustaining growth and achieving break-even status within the envisioned timeframe, leading to a favorable anticipated return on investment (ROI).

Ensuring financial stability and growth is crucial for securing long-term success and a lucrative position in the market.

Funding Requirements

As Jumping Jack's Urban Bounce gears up for its launch in Austin, Texas, the business requires strategic funding to support various aspects of its operations. The funding will be utilized to cover initial setup costs, operational expenses, marketing initiatives, staffing requirements, and contingencies to ensure a successful and sustainable start.

II. Products & Services

Problem Worth Solving

The problem worth solving is the lack of active, engaging, and weather-independent entertainment options for urban families and young adults. Current entertainment choices such as movie theaters and restaurants do not contribute to physical wellness, leading to a growing demand for experiences that promote health, excitement, and social interaction.

• Urban families often struggle to find recreational activities that are both fun and physically active, especially during inclement weather.
• Youth and young adults desire social engagement coupled with physical activity, but the options available are limited and repetitive.
• The traditional gym setting or sedentary social outings do not cater to the need for a high-energy and engaging environment that promotes overall wellness.
• There is a gap in the market for a venue that offers a complete and convenient experience, where guests can have fun, exercise, and socialize in a safe and controlled setting.

As a result of these issues, urban families and young adults face the following consequences:

• Decreased opportunities for physical activity and social engagement, leading to a sedentary lifestyle and potential health concerns.
• Limited options for indoor entertainment, particularly during unfavorable weather conditions, resulting in boredom and decreased satisfaction with available leisure activities.
• A lack of suitable and appealing venues for birthday events and group gatherings, which hinders the creation of memorable and enjoyable experiences.
• An absence of fitness-focused entertainment options, making it challenging for individuals to combine recreation and exercise in a single setting.

Jumping Jack's Urban Bounce aims to bridge this gap by offering a solution that provides a high-energy, physically active, and socially engaging environment for individuals and families looking for an alternative to traditional entertainment and fitness options.

Our Solution

Jumping Jack's Urban Bounce aims to revolutionize the concept of indoor entertainment and fitness by offering a range of innovative products and services tailored to meet the diverse needs of our target market. Our signature features and offerings include:

• Modular Trampoline Design: Our cutting-edge trampoline park is equipped with a modular design that caters to various age groups and activity levels. This unique feature allows us to create specialized bouncing zones, ensuring maximum safety and an engaging experience for all visitors.
• Indoor All-Weather Entertainment: Unlike traditional outdoor recreational options, Jumping Jack's Urban Bounce provides a climate-controlled indoor environment, making it the perfect destination for families, young adults, and fitness enthusiasts regardless of the weather conditions. This addresses the need for consistent and reliable entertainment options in urban areas.
• Healthy On-Site Dining: Our in-house café offers a menu of healthy food options, catering to the growing demand for nutritious dining choices in leisure facilities. This sets us apart as a facility that promotes an active and wholesome lifestyle.
• Diverse Range of Activities: From open jump areas and foam pits to dodgeball courts and fitness classes, we offer a wide range of activities that appeal to both thrill-seekers and fitness enthusiasts. This variety ensures that visitors can find activities that align with their interests and fitness goals, contributing to a well-rounded experience for our customers.
• Social Interaction Opportunities: Jumping Jack's Urban Bounce is designed to be a hub for social interaction, offering group activities and events that encourage bonding and camaraderie. This aspect caters to the need for engaging and interactive experiences that go beyond traditional entertainment options.

These unique characteristics of our products and services effectively address the need for a versatile, safe, and engaging indoor trampoline park. The features not only promote physical activity but also emphasize the importance of social connection and healthy lifestyle choices. Our offerings have practical applications in providing families, young adults, and fitness enthusiasts with a dynamic and fulfilling entertainment and fitness experience, positioning us as a premier destination for energetic entertainment in the urban landscape.

Unique Selling Proposition

Jumping Jack's Urban Bounce sets itself apart in the indoor trampoline park industry by offering a dynamic and high-energy environment that promotes physical activity, social engagement, and overall well-being. Our unique modular trampoline design ensures maximum safety and caters to different ages and activity levels, providing a diverse range of activities that appeal to both fun-seekers and fitness enthusiasts.

• Unique modular trampoline design tailored to various age groups and activity levels
• Competitive pricing with flexible package options
• State-of-the-art facilities and equipment for maximum safety and enjoyment
• Continuous innovation with new attractions and services
• Exceptional customer service and focus on safety standards

Development Stage and Future Plans