What you Get With Dog Daycare Business Plan Package
| 6 Chapter Business Plan Template in MS Word | Free Pitch Deck Template in PPT |
| 5 Year Financial Model Template in MS Excel | Free Financial Dashboard Template in MS Excel |
| Immediate Download After Purchase | MAC &PC Compatible, Unlocked, NO VBA Macro |
| Bank/Investor/Grant Ready Package | No Accounting Or Financial Knowledge Needed |
I.- Executive Summary
Problem
The pet care industry is highly competitive and pet owners often struggle to find a reliable and trustworthy service for their furry companions. DoodleCare Dog Daycare offers an innovative solution to this problem. Through custom activities, a safe and interactive environment, and experienced staff dedicated to animal welfare, DoodleCare Dog Daycare aims to provide pet owners with a premier pet care experience. With tailored services, pet owners will benefit from a safe, clean, and engaging experience for their dogs, while feeling assured that customer satisfaction is guaranteed. DoodleCare Dog Daycare will ensure that pet owners have access to quality pet care services that they can trust.
Solution
DoodleCare Dog Daycare offers a comprehensive and detailed pet care solution for customers in Raleigh and nationwide. Our services include doggie daycare, pet boarding, pet grooming, dog walking, and nutrition coaching.
We are committed to providing a safe and enjoyable pet care experience to ensure customer satisfaction and the safety and wellbeing of their animals. We employ experienced staff members and observe strict safety standards throughout our property.
Our daily doggie daycare activities include supervised walks, supervised play time, agility and training courses, as well as veterinary visits. Our dog boarding services provide a comfortable environment in which dogs can stay while their owners are away. We offer customized pet grooming and nutrition coaching tailored to individual customer needs.
We guarantee that each customer will be satisfied and their pet will be provided with the utmost care and attention. We are dedicated to making DoodleCare Dog Daycare the premier pet care service provider in the United States.
Target Market
DoodleCare Dog Daycare will focus on the pet care needs of residents in Raleigh and the surrounding areas. Customers will include pet owners who are looking for a high-quality, safe and engaging experience for their pets. In addition, DoodleCare Dog Daycare will target pet owners who are seeking professional pet care services and nutrition advice. Customers will come from a broad spectrum of demographics, ranging from young couples to retirees, single pet owners, and families.
The pet care industry is highly competitive in the Raleigh area, but DoodleCare Dog Daycare will strive to stand out through its customized activities and safe, welcoming environment. Additionally, DoodleCare Dog Daycare will cater to pet owners who are looking for an affordable and convenient pet care experience that is tailored to their needs.
Competition
DoodleCare Dog Daycare will face competition in the pet care industry, primarily from existing pet care businesses in the Raleigh area. These competitors offer pet care services including doggie daycare, pet boarding, dog walking, pet grooming, and nutrition coaching. There is also competition from online pet care providers and transportation services. Additionally, pet owners may choose to care for their pet themselves.
In order to stand out among its competitors, DoodleCare Dog Daycare plans to provide a safe and engaging experience for customers’ dogs with tailored activities, cleanliness, and a welcoming environment. The experienced staff will staff be focused on animal welfare to ensure that the customer experience is satisfactory.
Financial Summary
The following financial highlights provide an overview of the DoodleCare Dog Daycare business plan:
- An estimated start-up cost of $80,000 for the first year of operation.
- An estimated cost for labor and materials of $60,000 for the first year.
- Projected sales of $150,000 for the first year.
- Projected net profit of $50,000 for the first year.
DoodleCare Dog Daycare is committed to providing exceptional service, and high-quality pet care services. With a focus on quality and customer satisfaction, DoodleCare Dog Daycare has the potential to be a leader in the pet care industry. In addition, the estimated start-up costs and labor and materials are well within the market expectation.
Funding Requirements
To bring the DoodleCare Dog Daycare experience to pet owners, entrepreneurs need sufficient funding from outside investors. As such, a minimum of $100,000 is needed to launch the business.
Specifically, the funding will be used for the following:
- Overhead costs, such as rent, utilities, and office equipment.
- Staffing expenses, such as wages, benefits, and training.
- Marketing and advertising costs.
- Operational costs, such as supplies, insurance, and technology.
- Inventory, including toys, food and more.
- Legal expenses and licensing fees.
Milestones and Traction
Launching DoodleCare Dog Daycare with a commitment to providing the highest quality and innovative pet care services means more than just offering great services. The company’s success in the US pet care industry depends on defining the milestones and goals on the roadmap to success. Milestones should focus on customer acquisition, product development, and market growth. In addition, traction that DoodleCare gains should be monitored and tracked to ensure progress is made towards objectives.
The roadmap of milestones and traction for DoodleCare will include key milestones and targets for customer acquisition, ranging from developing a website and social media presence to leveraging online marketing campaigns for lead generation. Product development and market goals will include creating a scalable business model that covers research and development, as well as executing product launches that meet customer needs and align with market trends. Finally, tracking objectives and metrics such as customer engagement and satisfaction are key performance indicators that will determine if DoodleCare Dog Daycare is meeting its growth goals.
II.- Products & Services
Problem
DoodleCare Dog Daycare seeks to improve upon the current pet care services available in the US by providing a safe, interactive and engaging experience for customers’ dogs. The current pet care industry lacks the affordable, quality and tailored services that pet owners need and desire in order to ensure their pet's safety, health and happiness. Many pet owners cannot adequately provide for their pets due to a lack of knowledge and resources. DoodleCare Dog Daycare will provide owners with quality, affordable and tailored services that are custom-made to meet the individual needs of each and every pet. We understand the importance of providing quality care for our customers’ four-legged friends, and we are committed to providing value to our customers and their pets.
Solution
DoodleCare Dog Daycare’s solution to the pet care needs of Raleigh and nationwide pet owners is to provide a full-service pet care experience tailored to the needs of each customer. DoodleCare will offer daycare, boarding, walking, grooming, and nutrition coaching services that are custom-tailored for each customer to ensure their pet’s safety and enjoyment, and guaranteed customer satisfaction.
At DoodleCare Dog Daycare, we are committed to creating a premier pet care experience through the cleanliness of our facilities, custom activities and interactive opportunities for your dog, and safety protocols that ensure the wellbeing of your pet during their stay with us. Our experienced staff are passionate animal welfare advocates, and will provide loving and attentive care services to every customer who walks through our doors.
Validation of Problem and Solution
The pet care industry is large and growing in the United States, with potential for additional growth for services such as doggie daycare, pet boarding and dog walking. Data from the American Pet Products Association indicate that Americans spent more than $72 billion on their pets in 2018, and a 2018 McKinsey report projects that the industry’s value will exceed $130 billion by 2022. Further, 60 percent of households have at least one pet according to a 2017-2018 survey conducted by Harvard’s Joint Center for Housing Studies, providing opportunity for DoodleCare Dog Daycare to cater to pet owners’ needs.
Research has proven that having animals as companions offers a range of physical and mental health benefits for individuals. Experts recommend obtaining pet insurance, as most pet owners incur large expenses for medical care. As such, incorporating a pet insurance provider into our offerings can help pet owners by offering a less costly way to cover medical expenses.
Testing has shown that, when it comes to dog daycare and boarding, pet owners are looking for a safe, entertaining, and stress-free experience for their animal and peace of mind when they have to leave them. By providing convenient, affordable, and high-quality pet care services tailored to the customer’s experience, DoodleCare Dog Daycare will work to fill this gap in the market and meet the needs of pet owners.
Product Overview
DoodleCare Dog Daycare is dedicated to providing the premier pet care experience for dog owners in Raleigh, North Carolina and beyond. We offer a range of services including doggie daycare, pet boarding, dog walking, pet grooming and personalized nutrition coaching. Our mission is to ensure safety and enjoyment for every customer’s pet while guaranteeing an unparalleled level of customer satisfaction.
At DoodleCare Dog Daycare, we prioritize cleanliness, custom activities and a safe, welcoming environment. Our experienced staff is fully committed to animal welfare, making us the top choice for pet owners in the area. Every service is tailored to each customer’s experience, so they can have peace of mind knowing their pet is in the best hands possible.
Competition
DoodleCare Dog Daycare faces competition from established and well-respected pet care businesses. The competitors in the field have established themselves as reliable and reputable providers of doggie daycare, boarding, dog walking and other pet care services.
However, DoodleCare Dog Daycare will differentiate from the competition through a focus on the safe, interactive, and engaging experience it will offer customers. We strive to provide a comprehensive suite of services that are tailored to each customer’s individual needs, with a relentless commitment to animal welfare and customer satisfaction. Our experienced staff is dedicated to creating a premier pet care experience, focused on cleanliness and custom activities in a safe and welcoming environment.
As DoodleCare Dog Daycare moves forward and continues to meet the demand of pet owners in the Raleigh, North Carolina area, the competitive environment will become even more challenging. We are confident that our superior products and services will distinguish our pet care business from its competitors and ensure long-term success.
Roadmap
The driving vision of DoodleCare Dog Daycare is to become the number one pet care provider in the US. To facilitate this, we have taken the following steps:
- Researching the pet care industry and gaining insights on customer demand and industry trends.
- Establishing a team of experienced staff dedicated to animal welfare.
- Identifying a physical location in Raleigh, NC to serve as headquarter.
- Developing promotional material to announce our services.
The next steps in establishing DoodleCare Dog Daycare consist of:
- Partnering with local veterinary clinics and pet-care suppliers to enhance service quality.
- Presenting our services at local pet events and conventions.
- Staffing our facility with experienced, qualified personnel to meet customer needs.
- Conducting market research to identify customer needs and preferences.
The success of DoodleCare Dog Daycare is contingent on our ability to set ourselves apart from existing dog daycares. We plan to achieve this through providing custom services that are tailored to the needs of individual customers. With this strategy, we are confident of providing a safe, interactive, and highly engaging experience that will ensure customer satisfaction.
III.- Market Analysis
Market Segmentation
To effectively target pet owners in Raleigh and beyond, DoodleCare must consider the market segmentation that it will focus on. This can take the form of geographic, demographic, psychographic and behavioural segmentation in order to better understand the needs and preferences of potential customers. By doing this, DoodleCare can develop a more effective targeting market for its services.
Geographic segmentation: By splitting pet owners by neighborhoods and cities, DoodleCare can focus on locating the services close to where they live while accounting for the specific needs of certain geographic locations.
Demographic Segmentation: By assessing the income levels, gender, age, and family size of potential customers, DoodleCare can develop services and offers targeted to each segment.
Psychographic Segmentation: By focusing on the lifestyle, personality and attitudes of potential customers, DoodleCare can identify key psychological traits that will help differentiate its services and experiences from that of its competitors.
Behavioural Segmentation: By studying different usage patterns and instance of purchases, DoodleCare can tailor the services and experiences to the needs of each segment. This can include triggering special offers, discounts and amenities that their customers may not be aware of, thus driving higher engagement and satisfaction.
Target Market Segment Strategy
Our target market consists of busy professionals and working parents who are looking for a convenient and reliable environment to care for their dogs. These customers demand safe and engaging activities for their dogs in a clean facility. They also seek personalized services that provide peace-of-mind that their dogs are being cared for with respect and attention. The idea of using a daycare center designed to meet the needs of each pet’s specific personality,is an attractive option to our target market, providing convenience and the assurance that their pet is safe and engaged during their work hours.
Key Customers
Our ideal customer archetype for our Dog Daycare business is busy pet parents who seek a safe, enriching, and enjoyable environment for their own pet. We recognize that pet parents want the best for their furry friends and will put in the extra effort to find reliable daycare services that they can trust. We strive to be that go-to daycare, who meets and exceeds the expectations of our customers.
Our customer’s satisfaction is our first priority. We provide a safe, stimulating, and loving environment for their pet. From the moment our clients step into our facility, they can rest assured that their pet is being well taken care of. Customers will benefit from our knowledgeable and experienced staff, our clean, comfortable, and engaging environment, and our competitive pricing.
Future Markets
The previous sections of this Business Plan highlight the potential market for our dog daycare services. With up to 4.7 million dog owners nationwide and a steadily increasing demand for pet services, there is a strong opportunity here to tap into a newly developing and lucrative market.
Our business strategy focuses on providing quality services at an affordable price. We plan to use local, qualified staff and optimize our business processes to ensure cost control. We are confident that our unique approach to dog daycare services will allow us to establish a strong foothold in this emerging market.
We are excited about the tremendous potential for growth in the coming years and look forward to bringing our world-class services to customers everywhere. Our team will be working hard to both attract and retain customers by offering an exceptional experience. We are committed to delivering a quality product so that customers feel confident they are receiving the best in dog daycare services.
Competition
DoodleCare Dog Daycare will join an increasing number of dog daycare businesses as pet owners are turning away from traditional pet-sitting and are choosing daycare services instead. It is crucial to understand competitors and the state of the industry in order to develop a successful business plan. A table summarizing potential competitors of DoodleCare Dog Daycare is presented in the following section.
Table of Potential Competitors
The table summarizes the key competitors to DoodleCare Dog Daycare in the Raleigh area and beyond.
| Company | Location | Services Offered |
|---|---|---|
| Bone-a-Fide Dog Daycare | Raleigh, NC | Daycare, boarding, grooming, walking |
| Fido & Friends Dog Daycare | Raleigh, NC | Daycare, boarding, walking |
| Pups at Play | Durham, NC | Daycare, boarding, grooming, walking |
| Pampered Pets | Charlotte, NC | Daycare, boarding, grooming, walking |
| The Canine Club | Nashville, TN | Daycare, boarding, grooming, walking |
The table shows that there are several daycare facilities in the area offering a range of services similar to those planned by DoodleCare Dog Daycare. It is important to note that competition is not limited to local establishments as pet owners can easily take their dogs to services in other cities due to current travel restrictions.
IV.- Marketing and Sales Plan
Marketing Plan
At DoodleCare Dog Daycare, our goal is to reach potential customers through quality and cost-effective marketing and promotional channels. We plan to foster brand loyalty and create visibility through traditional and digital advertising. Our marketing plan will include the following components:
- Advertising outreach: TV, radio, print, and social media ads
- Organic marketing: Content production and Search Engine Optimisation (SEO)
- Events and sponsorships: Working with local businesses and pet organizations to promote services
- Community outreach: Local events, pet groomer outreach, and emergency foster partnerships
To ensure our marketing efforts are successful, we plan to set measurable goals and track key performance indicators (KPIs) such as traffic growth, social media impressions, leads generated, and web visits.
We will allocate a budget of $25,000 for marketing needs and use the funds towards online and traditional advertising, content production, PR initiatives, and collaborations. We also plan to leverage our digital content and organic marketing to create visibility with pet owners in our target market and create a successful online presence.
Sales Plan
We anticipate making a minimum of ten sales per month based on market conditions, capacity, pricing strategy, and other factors. We will monitor the number of sales on a monthly basis and adjust our strategies accordingly. Our strategies will include advertising, word of mouth, community outreach, and partnerships with local dog-related businesses. We will also make sure our pricing is competitive, taking into consideration local competition and the marketplace.
Location and Facilities
DoodleCare Dog Daycare will be headquartered in Raleigh, North Carolina. The site of the daycare will be situated conveniently close to major attractions and convenient to commuters. The facilities have been designed to ensure a safe, secure and fun environment for your pets. It will be outfitted with the latest technologies, including secure entry systems and cutting-edge artificial intelligence solutions to create a stress-free and enjoyable experience.
The cost of operating the daycare will depend on the facilities being offered. We have a team of experienced professionals who will ensure that all costs are thoroughly assessed and carefully managed. We will strive to keep our costs as low as possible to make sure DoodleCare Dog Daycare is a more cost-effective choice than our competitors.
Technology
Our dog daycare business plan seeks to leverage new technologies to provide a superior service for our customers. Technologies such as our online registration and booking systems allow for seamless and secure user experiences. Our online payment processing system guarantees the safety and security of our customers' and our own finances. Further technologies such as AI enabled facial recognition will help us identify familiar customers, ensuring the safety and comfort of all those within our daycare. Finally, our automated monitoring and CCTV systems will keep all of our customers and staff safe and secure, while allowing us to provide consistent service.
Equipment and Tools
The dog daycare business plan requires that the following tools and equipment are acquired before starting operations:
- Dog bedding
- Dog toys
- Dog crates
- Fencing for containment
- Cleaning supplies
- Play equipment
The table below outlines the estimated cost to purchase or rent the required equipment:
| Equipment | Purchase Cost | Rental Cost |
|---|---|---|
| Dog bedding | $50 | $10/month |
| Dog toys | $100 | $20/month |
| Dog crates | $200 | $30/month |
| Fencing for containment | $500 | $40/month |
| Cleaning supplies | $150 | $10/month |
| Play equipment | $300 | $20/month |
V.- Management and Organization
Organizational Structure
This dog daycare business plan features a hierarchical organizational chart outlining the roles and responsibilities of each department and employee. It also demonstrates the flow of information between levels of the organization related to customer service, operations, finance and human resources.
At the top is the business owner who makes the decisions and sets the policies and objectives for the business. An operations manager oversees customer relations, policies and procedures, staff scheduling and all other related business operations.
Reporting to the operations manager are customer service and sales representatives. These are responsible for improving customer relations, sales and customer service operations.
The finance department, which operates the banking and accounting functions, reports to the operations manager. A human resources manager oversees recruiting, training and employee relations.
Finally, the caretakers, who care for and look after the dogs, report to the operations manager.
Management Team
The Dog Daycare business plan anticipates that the following table of potential candidates for our high-level management positions will be available on hire:
| Name | Position | Experience | Qualifications |
|---|---|---|---|
| John Doe | Operations Manager | 10 Years | MBA |
| Jane Smith | Financial Manager | 7 years | CPA |
| John Anderson | Marketing Manager | 5 Years | BSc |
We anticipate providing competitive salaries and benefits packages to attract the very best in professional management to our operation.
Management Team Gaps
Our current management team is highly qualified and experienced when it comes to dog care and animal management. However, they lack formal experience in business management and other related fields. To ensure sustained profitability and long-term growth, we need to fill these gaps with appropriately qualified personnel.
At present, there are no candidates ready to fill certain roles within the management team. These include a Chief Financial Officer, a Human Resources Officer and a Marketing Manager. We are actively seeking candidates with the required experience and qualifications to take on those roles.
Personnel Plan
A successful dog daycare business will depend heavily on its staff and personnel. In order to ensure that our business is able to meet customer demands, we have outlined the following table of positions and personnel that are necessary to effectively run our business.
Table of Potential Positions:
- Owner/Operator
- Management Team
- Daycare Attendants
- Groomers
- Vet Techs/Nurses
- Janitorial/Maintenance Staff
Depending on the size of our business and its demands, we may need to hire additional personnel as needed. We will continuously assess our personnel needs and take necessary action to ensure an effective and efficient operation.
Company History and Ownership
DoodleCare Dog Daycare, founded in 2023, was created with the vision of offering high-quality pet care services at an affordable rate for pet owners in the US. After extensive research and development, DoodleCare Dog Daycare was established with the mission of providing a safe, interactive, and engaging environment for all customers’ pets.
The business is a sole proprietorship owned and operated by Emily Smith. Emily Smith is an experienced pet care specialist with a proven track record of delivering exceptional pet care services. With her strong commitment to animal welfare and expertise in pet nutrition and grooming, Emily is well-equipped to provide the highest level of care for customers’ pets.
Since launching in 2023, DoodleCare Dog Daycare has quickly become a popular choice for pet owners in North Carolina and across the country. With experienced staff and dedication to promoting a healthy environment, DoodleCare Dog Daycare is sure to exceed all customer expectations.
Milestones
Our dog daycare business plan includes a detailed roadmap in a table format of specific goals and objectives we plan to achieve that will help us manage and steer our business. Our milestones center around increasing our customer base, constructing a strong organizational structure, and establishing a marketing plan. Our goal is to have sufficient capital to support our operating budget and expand our business. Our objective is to provide a safe and reliable service that is tailored to the needs of our clients.
The following table outlines our milestones and related timelines.
| Milestone | Timeline |
| Organizational Structure Established | 2 Months |
| Grow Customer Base | 3 Months |
| Establish Marketing Plan | 4 Months |
| Fund Operating Budget | 5 Months |
| Growth of Business | 6 Months |
Key Metrics
When running a dog daycare business, a key indicator of overall performance and health is key performance indicators (KPIs). This can be used to track customer satisfaction, attendance, utilization rate of services, employee performance, and sales goals. Additionally, tracking cost of goods or services, customer retention, employee retention, and any customer complaints are all crucial KPIs that should be gauged on a monthly basis to assess the health of the business.
What you Get With Dog Daycare Business Plan Package
| 6 Chapter Business Plan Template in MS Word | Free Pitch Deck Template in PPT |
| 5 Year Financial Model Template in MS Excel | Free Financial Dashboard Template in MS Excel |
| Immediate Download After Purchase | MAC &PC Compatible, Unlocked, NO VBA Macro |
| Bank/Investor/Grant Ready Package | No Accounting Or Financial Knowledge Needed |
VI.- Financial Plan and Metrics
Sales Forecast
Accurately predicting the sales an organization's sales is a key factor in developing a successful business. Therefore, the Financial Plan and Metrics of the Dog Daycare Business Plan outlines a three-year forecast of projected sales. The following table details the estimated sales each year:
| Year | Projected Sales Volume |
|---|---|
| Year 1 | $85,000 |
| Year 2 | $105,000 |
| Year 3 | $110,000 |
Dog Daycare Financial Plan Key Inputs
Expenses
A detailed financial plan for our dog daycare business will include expected and incurred costs necessary to both start and operate the business. Following is a breakdown of start-up costs and subsequent operational expenses.
Start-Up Costs
| Start-up expenses | Cost |
| Building and lot | $20,000 |
| Equipment | $5,000 |
| Advertising & marketing | $2,000 |
| Legal & accounting | $1,500 |
| Insurance | $500 |
| Total | $29,000 |
Operational Expenses:
| Operational expenses | Cost |
| Staff payroll | $20,000 |
| Pet food & supplies | $5,000 |
| Cleaning supplies | $2,000 |
| Utilities | $1,500 |
| Advertising & marketing | $500 |
| Total | $29,000 |
Financial Plan
This part of the business plan is where we present the three main financial documents of any startup: the income statement, the cash flow statement, and the balance sheet. These documents will identify the expected financial performance of the Dog Daycare business, and therefore represent a core part of the plan. The income statement provides an overview of the business's revenue and expenses over a specific period of time. It also indicates how much profit (or loss) was incurred by the business during the period. It is an important measure of how efficiently the business is operating. The cash flow statement shows the changes in cash balances over a period of time, which allows us to easily track the cash coming into and leaving the business. It is an important metric in determining the financial sustainability of the business. Lastly, the balance sheet gives an up-to-date listing of all assets, liabilities and the overall owners' equity associated with the business. This document reflects the financial position of the Dog Daycare business at a specific point in time and is used to create financial forecasts for the future. All three of these documents will be reviewed and updated on a regular basis to provide a comprehensive understanding of the financial position of the Dog Daycare business.
Dog Daycare Financial Plan Profit & Loss Statement
Dog Daycare Financial Plan Cash Flow Statement
Dog Daycare Financial Plan Balance Sheet Statement
Personnel Plan
For the success of the Dog Daycare business, it is imperative that the right personnel are hired to execute the plan. This personnel plan outlines how and who we intend to hire, the compensation they will receive, and how they will fit into the business operations.
We plan to hire qualified and experienced staff who possess the necessary skills and expertise to care for the dogs in our daycare. We will maintain a balance of full-time and part-time staff to provide flexibility for both the business and the employees.
The compensation for all positions will be competitive and based on the employees' qualifications and experience. In addition, all full-time employees will receive benefits, including vacation time and health insurance.
Finally, our employees will be an integral part of running the business operations. They will be responsible for the day-to-day activities, such as providing supervision and care for the dogs, and ensuring that the facility is clean and maintained. We will also create policies and protocols for the staff to follow to ensure the health and safety of both the dogs and the employees.
Capital Requirements and Use of Funds
The capital requirements of our dog daycare business plan will aim to reflect the amount of money needed to be raised, as well as how the funds will be used. This information is typically shared with investors or lenders, who provide the finances to make our business venture a reality.
Our capital requirements will serve as a guide to understanding how much money is needed to start and operate our business, how much of that amount is to be sourced from investors, and the specific investments and expenses that would be covered with the funds. We anticipate that the primary capital requirements are related to premises rental, staff wages, insurance, regulatory requirements, and marketing. Any additional capital requirements will also be taken into consideration during the planning and implementation stages.
It is also important to consider how the funds provided by investors or lenders will be used. All funds raised or borrowed will be used for business-related expenses, with a particular emphasis on maintaining the highest standards of quality and customer service. We will ensure that all funds are tracked, monitored, and wisely invested, in order to maximize profitability and minimize overhead costs.
Exit Strategy
The exit strategy for our Dog Daycare business is to eventually sell the business. We plan to develop our business to the point where it is attractive to a potential buyer, who has the capital, personnel and other resources to optimize the Dog Daycare business and develop it to future profitability. We plan to set a strategic timeline in our business plan and seek out potential buyers when we reach that timeline.
We also plan to ensure that the business is attractive to potential buyers by having all our retail systems and processes in place, along with a proven leadership team, a customer base, and a lucrative business model. Additionally, the Dog Daycare business must have a highly trained and experienced staff of certified and licensed employees that can carry on the business and optimize its operations.
