An elevator pitch, also known as an elevator speech, is a brief (lasting around 15-30 seconds) but persuasive speech that summarizes your business, product, or service and what sets it apart from the competition. Having a well-crafted elevator pitch prepared can be a very handy tool to have in your toolbox, especially when networking or when someone asks you what you do.

Crafting an effective elevator pitch has a range of benefits which include:

  • Highlighting what makes you and your business unique
  • Keeping the listener interested and engaged
  • Making a good first impression
  • Helping you stand out from the crowd

Take Time to Think

When it comes to crafting a winning elevator pitch, starting with a few simple steps can make all the difference. Taking time to think more carefully about your pitch can provide the clarity and confidence needed to make a strong impression.

Identify Your Goals

The key to a successful elevator pitch is to think strategically. Ask yourself what you hope to get out of the conversation and be clear on the idea you are introducing. If a potential customer is coming to mind, ask yourself: what does this person need to know and how can I get them to take action? By refining your focus and understanding the audience you want to reach, you can make the best use of this valuable opportunity.

Outline the Purpose of Your Pitch

Your elevator pitch should have a clear purpose. To properly prepare, think about why you are delivering the pitch and what you are asking from the other person. Despite its short length, an elevator pitch should convey an important message. Consider having an agenda for the conversation and be sure to tailor your message to the individual or organization you’re speaking with.

  • What are the specific goals of your elevator pitch?
  • What message are you trying to convey?
  • What action do you hope the other person will take after hearing the pitch?

Questions like these can help guide your thought process and refine the elevator pitch you eventually deliver.

Select Your Message

When crafting an elevator pitch, select a message that is clear and succinct, conveying the essence of your business and goal in a brief but meaningful manner. Avoid using too many words and focus on crafting an elevator pitch that people can remember. Here are a few helpful tips for selecting your message:

Keep it Brief

Be aware of the limited time you have when delivering an elevator pitch, and make sure to get your point across in a brief but effective manner. An elevator pitch generally runs between 30-60 seconds and should include the fundamentals, such as a brief overview of your business, its goal and its significances. Avoid getting caught up in the details and instead, aim to be clear and concise.

Ensure Content is Relevant

Be sure to include only relevant content in your elevator pitch—you should carefully consider what kind of information would be most beneficial to the person through whom you are delivering the pitch. This could include facts, figures, or a description of the value your product or service provides. Whatever you choose to include, ensure the content is relevant and engaging.


Once you have your elevator pitch down on paper (or memorized), it’s important to practice. Practicing your pitch can make all the difference in how it is received.

Rehearse Out Loud

Rehearsing out loud is the most important step to crafting a winning elevator pitch. This will give you a better idea of the length of your pitch, as well as the timing, flow, and delivery.

Tweak as Necessary

Practicing your elevator pitch out loud will likely result in tweaks and changes you may want to make. These can relate to the flow and simplicity of your pitch, the information you want to include or exclude, and the delivery. Most importantly, leaving room to make adjustments allows you to refine your elevator pitch so it is the most effective and dynamic.

Be Confident

When crafting an elevator pitch, confidence will help you stand out and make a memorable impression. An elevator pitch should be engaging and well-delivered, and the confidence to deliver it will make it effective. When you make an elevator pitch, make sure to:

Make Eye Contact

When delivering an elevator pitch, you want to make sure that your pitch is directed at the person you're talking to. Making eye contact lets them know you're speaking to them directly and that you're engaged in the conversation. Eye contact also helps establish a personal connection which can help make your pitch more memorable.

Speak Clearly

When giving your elevator pitch, make sure that your words are clear and articulated. Speak up so the other person can clearly understand you and your message. If you’re not confident with your speech, practice your pitch beforehand and make sure you’re conveying your message in the most effective way.

Follow Up

After finishing your pitch, you should always follow up. Use the conversation to ask questions, build excitement and interest around your solution or project, and secure the next steps. You should also make sure that the person you pitched to will remember you once the conversation is over.

Have Your Contact Details Ready

Whensomeone agrees to hear more from you, you should be prepared to have your contact details available and provide them immediately. Have the introduction email drafted and the contact information written down. After the person you are pitching to has agreed, you have only a few seconds to provide your email address and contact number. Ask them if they require any additional information and if needed, be sure to provide it immediately.

Provide an Easy Way to Reach You

Make sure to provide an easy and fast way to reach you. Connect with them on social media or provide an opt-in form on your website, so they can easily get in touch with you. The idea is to make sure that you are accessible and that they won't forget about the conversation. An easy way to reach you will help them recall the conversation and take further steps to get to know you better.

  • Have your contact details ready.
  • Provide an easy way to reach you.


An elevator pitch is a simple, concise statement that inspires other people to take action. Crafting the perfect elevator pitch takes practice, but this guide has provided tips to get you started. With a strong elevator pitch, you can persuade a potential customer, partner, or investor to consider your idea, business, and yourself.

Restate Your Objectives

Your elevator pitch should have your objectives clearly stated. Refine your message to ensure that your objectives are framed in the best light. Make sure you focus on the benefits of taking action and then emphasize why they should take the next step. If you can deliver a referral, a guarantee, or an incentive to take action, the listener is more likely to act.

Invite the Listener to Take Action

The unwritten goal of your elevator pitch is to inspire the listener to take action. Invite your listener to learn more by providing a website, contact information, or further resources. For example, if you are selling a product, suggest a demonstration or trial period or a special incentive to take the next step. When done correctly, an elevator pitch will do more than just present an idea; it will inspire action.

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